Projects / Richard Jacobi Drawings

PROJECT: Richard Jacobi Drawings

WEB DESIGN, WEB DEVELOPMENT, PERSONAL BRANDING, ECOMMERCE

STORY

Richard Jacobi is a local artist based out of Denver, Colorado. He hired me to create for him a website where he could display his collection "The Mythologies". Richard does amazing work with just graphite and paper, and all of his drawings are based on a love and interest for philosophy, modern physics and mystical experience. He even has a spirit animal, "Bufo the Toad" which he includes in many of his drawings.


Richard was adamant about keeping the website ultra-simple. Just like his drawings, he wanted it to be simple gray tones against a white background. The main goal was to showcase the work and to introduce viewers to Richard through it. Richard and I met several times at Prism Workspaces in the RiNo district in Denver to discuss strategy and design.

DISCOVERY

The discovery phase for Richard Jacobi Drawings was unique. He had never put his art work up on a website, so I spent a lot of time guiding him through the process. Richard wanted the site to rank well, but couldn't express enough that the work should be the focus of the site. We spent a lot of time figuring out the optimal way to display the collection and the pages dedicated to each piece.


The site also needed to have an Ecommerce function, so Richard and I strategized the best way to do that. Richard wanted to feature a local art gallery as the sole location to get prints of his drawings so that he didn't have to personally fulfill every order, so we met with the owner of the gallery who was able to accommodate us by adding Richard's entire collection to his Ebay store.


When building the site, I had a few key goals:

01.
Give Richard an entirely new platform through which to display his art that he could be proud of.
02.
Design a site that was completely true to who Richard is as a person.
03.
Feature the incredibly interesting influences behind Richard's work.
04.
Convert viewers into customers by funneling them to the store where Richard's art was being featured.
05.
Create a brand identity for richard that matched the style of his art.
Richard Jacobi Self Portrait - Website background design Richard Jacobi Self Portrait - Website background design

DESIGN

We decided the best way to showcase the art was to dedicate an entire page to each piece. Richard has very in-depth stories and influences behind them, for instance the piece "Fat Dog" was inspired by a good friend of his who had recently passed away, and every single other subject in the drawing is based on stories Fat Dog told or personality traits he had. Even though Richard's art is extraordinarily complex, we decided on building a site that was inversely simple.

Richard Jacobi Drawings website design and development preview - Front page Richard Jacobi Drawings website design and development preview - Front page mobile version
Richard Jacobi Drawings responsive website design preview for Ipads Richard Jacobi Drawings responsive website design preview for Ipads - Mobile version