Caleb Alvarado is a former architect turned photographer. I was hired to design his personal branding, logo and business cards. As inspiration for this project, I used his "Men of Lace" photo series.
When Caleb and I got together, the main characteristics he expressed wanting from a logo were that it would merge the concepts of his name, city (denver) and photography. A lot of other photographers just use different variations of their name, but Caleb wanted something a little more expressive. After many sketches and revisions sent back and forth, we came up with the final product. I pulled inspiration from the Colorado state logo, a camera lens, and the C in Caleb.