Welcome to Lance Walker Designs. I am a Graphic and Web Designer based in Denver that specializes in brand design. My purpose is to create timeless brands that connect people, brands that establish emotional bonds and inspire long-lasting relationships. Through innovation, creativity, and strategy, I will bring your vision to life.
SEE MY WORKSonder is a hospitality service that revolutionizes the concept of accommodations by offering a user-driven experience. They hired me as a contract visual designer to maintain their brand. Sonder also had me design their Nasdaq campaign as well as their first major shareholder letter.
PerfectFit Pointe is an online store that sells innovative pointe-shoe inserts for ballet dancers. They hired me to completely overhaul their brand identity and to build them a website.
Symbiosis is a new Chicago-based art collective that aims to completely reinvent the way dance and art are consumed. They hired me to create their brand identity and develop / design their website.
Websites can be your most valuable asset. Showcasing your brand, converting visitors into followers or sales, generating leads, and more. If your website doesn’t function as it should, you are missing out on one of the most valuable tools marketing has to offer. Creating a large online presence is vital to growing as a company. Functional, simple, elegant design will translate into an amazing brand, and will promote brand memorability.
Brand identity is all about perception. Who are you as a company? How do you appear to potential clients? What makes you different and unique? In this world where users have access to an abundant amount of information, people seek brands that align with their own identities and beliefs. I believe that by truly understanding your audience, you can create impactful, meaningful relationships with people who believe in who you are as a company.
Logos are meant to pair emotional response with a brand's story. We log these logos away in our minds, subconsciously relating them to the brands they accompany. Think about the nike swoosh, or the adidas lines. They are simple, strong, visual representations of those brands and they connect the viewer without the need to even hear or see a name. Having a good logo is an incredibly valuable asset in not only the first impression of a brand, but how the brand grows and evolves over time.
Having strong personal branding can elevate your brand identity and promote instant recognition from potential and current clients. In a situation where you are trying to build a client base or make connections, possessing something physical that displays your branding can be the one thing that makes the difference between you and another company or service.
Content design makes up every distributable piece of digital or paper information you need to communicate to your clients. Having content pieces that are cohesively designed to fit your brand identity and message is immensely important. Studies show that 47% of buyers view an average of three to five pieces of branded content before engaging with a sales representative. This means that having well-designed and branded content can ultimately improve your conversion rate and lead to a more successful business.
In 2016, I embarked on my graphic design journey, seizing the opportunity to pursue my interest in design when my wife launched her own business. This experience inspired an eagerness to immerse myself fully in the creative process, dedicating my time to honing my skills in development, design, and continuous learning. What captivates me the most is brand identity and its pivotal role in driving business growth. I believe that success as a design lies in skillfully bridging the gap between client perception and brand intent. My proficiency in visualizing this process from conception to execution allows me to craft compelling content that establishes authentic connections with people.
When I am not designing you can catch me doing one or more of these things:
Hiking somewhere out in the mountains
Bouldering at Spot
Tap dancing at first friday in the Santa Fe Arts District
Eating at Stowaway Cafe
Getting way too intense about Pickleball
I'm always happy to hear from you. If you have a new project, or even just want to say hi, please drop me a line at Lance@lancewalkerdesigns.com